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Details for:
Services Marketing
: Integrating Customer Focus Across the Firm
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Services Marketing : Integrating Customer Focus Across the Firm
By:
Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit
Publication details:
Chennai;
McGraw Hill Education
2019
Edition:
7
Description:
582p; PB
ISBN:
9789353160777
Subject(s):
foundation for service marketing,focus on the customer,understanding customer requirements,aligning service design and standards,delivering and performing service,managing service promises,service and the bottom line
DDC classification:
658.8/ZEI/Ser
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The C.E.S. College of Arts and Commerce
Marketing
Commerce - Management Marketing
658.8/ZEI/Ser (
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0008756
English
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