Normal view
MARC view
foundation for service marketing,focus on the customer,understanding customer requirements,aligning service design and standards,delivering and performing service,managing service promises,service and the bottom line (Topical Term)
Machine generated authority record.
Work cat.: (OSt)6885: Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit 6063, Services Marketing, 2019