Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit
245 ## - TITLE STATEMENT
Title
Services Marketing
Sub Title
: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement
7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication
Chennai;
Name of publisher
McGraw Hill Education
Year of publication
2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages
582p;
Other physical details
PB;
546 ## - LANGUAGE NOTE
Language note
English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term
foundation for service marketing,focus on the customer,understanding customer requirements,aligning service design and standards,delivering and performing service,managing service promises,service and the bottom line ,