Services Marketing : Integrating Customer Focus Across the Firm

Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit

Services Marketing : Integrating Customer Focus Across the Firm - 7 - Chennai; McGraw Hill Education 2019 - 582p; PB;


English

9789353160777


foundation for service marketing,focus on the customer,understanding customer requirements,aligning service design and standards,delivering and performing service,managing service promises,service and the bottom line ,

658.8/ZEI/Ser

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