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Brand Management : The Indian Context
Publication details: Mumbai ; VIKAS PUBLISHING HOUSE PVT LTD ; 1999 Edition: 1stDescription: 171 pISBN: 8125907394Subject(s): brand success,brand equity,brand extension,brand personality,brand repositioningDDC classification: 658.834/MOO/Bra| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Management | Commerce - Management | 658.834/MOO/Bra (Browse shelf(Opens below)) | Available | 0004714 |
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| 658.812/RAM/Cus Customer Relationship Management : A Key to Corporate Success. | 658.834 2/NAI/Con Consumer Behaviour (Text and Cases) | 658.834 3/MUR/Con Consumer and Quality | 658.834/MOO/Bra Brand Management : The Indian Context | 658.84 2 ENG/Con Consumer Behaviour | 658.84/DEV/Sa E-Sales | 658.84/RAO/Str Strategic Management : Text and Cases |
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