Brand Management : The Indian Context (Record no. 3018)

MARC details
000 -LEADER
fixed length control field 00463nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8125907394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834/MOO/Bra
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moorthy, Y. L. R.
245 ## - TITLE STATEMENT
Title Brand Management : The Indian Context
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Mumbai
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher VIKAS PUBLISHING HOUSE PVT LTD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 1999
300 ## - PHYSICAL DESCRIPTION
Number of Pages 171 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term brand success,brand equity,brand extension,brand personality,brand repositioning,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Full call number Accession Number Koha item type
        Commerce - Management The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Management 318.75 658.834/MOO/Bra 0004714 Books

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