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Details for:
Brand Management : The Indian Context
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Brand Management : The Indian Context
By:
Moorthy, Y. L. R
Publication details:
Mumbai
;
VIKAS PUBLISHING HOUSE PVT LTD
;
1999
Edition:
1st
Description:
171 p
ISBN:
8125907394
Subject(s):
brand success,brand equity,brand extension,brand personality,brand repositioning
DDC classification:
658.834/MOO/Bra
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The C.E.S. College of Arts and Commerce
Management
Commerce - Management
658.834/MOO/Bra (
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0004714
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