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Brand Management : The Indian Context

Moorthy, Y. L. R.

Brand Management : The Indian Context - 1st - Mumbai VIKAS PUBLISHING HOUSE PVT LTD 1999 - 171 p;

ISBN: 8125907394

Subjects--Topical Terms:
brand success,brand equity,brand extension,brand personality,brand repositioning,

Dewey Class. No.: 658.834/MOO/Bra

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