Services Marketing: People, Technology, Strategy
Language: English Publication details: London World Scientific Publishing Co. Inc. Edition: 9th EdDescription: xvii, 665pISBN: 978-1-944659-82-0Subject(s): General managementDDC classification: 658.8
Contents:
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
Item type | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Business Administration | SPE-Business Administration | 658.8 WIR-LOV (Browse shelf(Opens below)) | Not For Loan | SPE-3872 | |
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 WIR-LOV (Browse shelf(Opens below)) | Available | SPE-3839 |
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
There are no comments on this title.