Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.8
Item number
WIR-LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
Wirtz, Jochen
245 ## - TITLE STATEMENT
Title
Services Marketing: People, Technology, Strategy
250 ## - EDITION STATEMENT
Edition statement
9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication
London
Name of publisher
World Scientific Publishing Co. Inc.
300 ## - PHYSICAL DESCRIPTION
Number of Pages
xvii, 665p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note
1. Understanding Service Products, Markets, and Customers<br/>2. Applying the 4 PS of Marketing to Services<br/>3. Managing the Customer Interface<br/>4. Developing Customer Relationships<br/>5. Striving for Service Excellence<br/>6. Case Studies<br/>Name Index<br/>Subject Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term
General management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Lovelock, Christopher
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Books
Holdings
Withdrawn status
Lost status
Damaged status
Not for loan
Collection code
Home library
Current library
Shelving location
Date acquired
Source of acquisition
Cost, normal purchase price
Full call number
Accession Number
Price effective from
Koha item type
SPE-Commerce
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
17.04.2023
Bookmate
1695.00
658.8 WIR-LOV
SPE-3839
20.04.2023
Books
Not For Loan
SPE-Business Administration
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora