Services Marketing: People, Technology, Strategy

Wirtz, Jochen

Services Marketing: People, Technology, Strategy - 9th Ed. - London World Scientific Publishing Co. Inc. - xvii, 665p.

1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index

978-1-944659-82-0


General management

658.8 / WIR-LOV

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