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Services Marketing: People, Technology, Strategy
Language: English Publication details: London World Scientific Publishing Co. Inc. Edition: 9th EdDescription: xvii, 665pISBN: 978-1-944659-82-0Subject(s): General managementDDC classification: 658.8
Contents:
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
| Item type | Home library | Collection | Call number | Status | Date due | Barcode |
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Books
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Business Administration | SPE-Business Administration | 658.8 WIR-LOV (Browse shelf(Opens below)) | Not For Loan | SPE-3872 | |
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Books
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 WIR-LOV (Browse shelf(Opens below)) | Available | SPE-3839 |
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
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