By: Gupta PrachiContributor(s): Aggarwal AshitaPublication details: Pearson2022Subject(s): Management -- MarketingDDC classification: 658.8 GUP/mar Summary: Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.
Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.
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