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Marketing Management (Record no. 879681)

MARC details
000 -LEADER
fixed length control field	00643nam a2200133 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 GUP/mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gupta Prachi
245 ## - TITLE STATEMENT
Title	Marketing Management
Sub Title	Indian Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher	Pearson
Year of publication	2022
520 ## - SUMMARY, ETC.
Summary, etc	Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Management
Form subdivision	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aggarwal Ashita
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession Number	Price effective from	Koha item type
				Mandre College Of Commerce,Economics And Management	Mandre College Of Commerce,Economics And Management	Marketing	16.12.2022	658.8 GUP/mar	MCC-1650	16.12.2022	Books
				Mandre College Of Commerce,Economics And Management	Mandre College Of Commerce,Economics And Management		16.12.2022	658.8 GUP/mar	MCC-1651	16.12.2022	Books