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Marketing Management Indian Cases

Gupta Prachi

Marketing Management Indian Cases - Pearson 2022

Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.

Subjects--Topical Terms:
Management--Marketing

Dewey Class. No.: 658.8 GUP/mar

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