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Marketing Management Indian Cases

By: Gupta Prachi Contributor(s): Aggarwal Ashita Publication details: Pearson 2022 Subject(s): Management -- MarketingDDC classification: 658.8 GUP/mar Summary: Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
Books	Mandre College Of Commerce,Economics And Management Marketing	658.8 GUP/mar (Browse shelf(Opens below))		Available		MCC-1650
Books	Mandre College Of Commerce,Economics And Management	658.8 GUP/mar (Browse shelf(Opens below))		Checked out	22.07.2024	MCC-1651

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	658.8 GUP/mar Marketing Management Indian Cases

Marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.

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