Advertising
Publication details: Mumbai ; VIPUL PRAKASHAN ; 2008 Edition: 1stDescription: 405 pSubject(s): Advertising, Introduction to Advertising, Economics aspects of advertising, advertising as a social and business process, Essential of an effective advertising program, Consumer research, Product research, Research selection and forms, Press publicity, Forms of Publicity, Construction of an advertisement, Factor arousing response, Appeals in advertising, Advertising agency, Advertising Department, Advertising budget and Public relation, Testing advertising effectiveness, Whither advertisingDDC classification: 659.1/TIR/Adv| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Advertising | Commerce - Advertising | 659.1/TIR/Adv (Browse shelf(Opens below)) | Available | 0005298 | ||
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Books
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The C.E.S. College of Arts and Commerce Advertising | Commerce - Advertising | 659.1/TIR/Adv (Browse shelf(Opens below)) | Available | 0005299 | ||
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Books
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The C.E.S. College of Arts and Commerce Advertising | Commerce - Advertising | 659.1/TIR/Adv (Browse shelf(Opens below)) | Available | 0005300 |
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| 659.1/MEH/Adv Advertising and Sales Management | 659.1/NAR/Adv Advertiseming Management | 659.1/SHA/Bra Brand Advertising and Marketing A modern approach | 659.1/TIR/Adv Advertising | 659.1/TIR/Adv Advertising | 659.1/TIR/Adv Advertising | 659.1 WRI/Adv Advertising |
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