Tirodkar, K. N. ; Sabhlok, S. N. & Rangparia, A. N.
245 ## - TITLE STATEMENT
Title
Advertising
250 ## - EDITION STATEMENT
Edition statement
1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication
Mumbai
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher
VIPUL PRAKASHAN
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication
2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages
405 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term
Advertising, Introduction to Advertising, Economics aspects of advertising, advertising as a social and business process, Essential of an effective advertising program, Consumer research, Product research, Research selection and forms, Press publicity, Forms of Publicity, Construction of an advertisement, Factor arousing response, Appeals in advertising, Advertising agency, Advertising Department, Advertising budget and Public relation, Testing advertising effectiveness, Whither advertising,