Advertising
Tirodkar, K. N. ; Sabhlok, S. N. & Rangparia, A. N.
Advertising - 1st - Mumbai VIPUL PRAKASHAN 2008 - 405 p;
Advertising, Introduction to Advertising, Economics aspects of advertising, advertising as a social and business process, Essential of an effective advertising program, Consumer research, Product research, Research selection and forms, Press publicity, Forms of Publicity, Construction of an advertisement, Factor arousing response, Appeals in advertising, Advertising agency, Advertising Department, Advertising budget and Public relation, Testing advertising effectiveness, Whither advertising,
659.1/TIR/Adv
Advertising - 1st - Mumbai VIPUL PRAKASHAN 2008 - 405 p;
Advertising, Introduction to Advertising, Economics aspects of advertising, advertising as a social and business process, Essential of an effective advertising program, Consumer research, Product research, Research selection and forms, Press publicity, Forms of Publicity, Construction of an advertisement, Factor arousing response, Appeals in advertising, Advertising agency, Advertising Department, Advertising budget and Public relation, Testing advertising effectiveness, Whither advertising,
659.1/TIR/Adv