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International Marketing
Publication details: New Delhi ; PRENTICE HALL OF INDIA PVT LTD ; 1987 Edition: 1Description: 662 pISBN: 0876924909Subject(s): geopolitic interdependence and history,world economy international market size and causes of growth,international market place:MNCs and other major participants,cultural environment :attitudespractices and ethics,politics law and technology protection,regional integration and global trade protectionism,understanding the international monetory system,international marketing opportuniyies in developed countries,international marketing opportunite-ies in LDCsi, international marketing information:systems and research,international marketing strategy and entry methods,organization planning and control,product policy,promotion policy advertisingother forms and the sales force,channels policy and physical distribution,moving products across borders:pricing money and barter, epilogueDDC classification: 658.802 KIR/Int| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Management | Commerce - Management Marketing | 658.80/KIR/Int (Browse shelf(Opens below)) | Available | 0000366 |
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| 658.8 HAN/Lif Life Styled Marketing - How to Position Products for Premium Profits. | 658.8/JOS/Ser Service Marketing | 658.8/JOS/Ser Service Marketing | 658.80/KIR/Int International Marketing | 658.8/KOT/Mar Marketing Management | 658.8/KOT/Mar Marketing Management | 658.800/KUM/Rur Rural Mraketing |
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