geopolitic interdependence and history,world economy international market size and causes of growth,international market place:MNCs and other major participants,cultural environment :attitudespractices and ethics,politics law and technology protection,regional integration and global trade protectionism,understanding the international monetory system,international marketing opportuniyies in developed countries,international marketing opportunite-ies in LDCsi, international marketing information:systems and research,international marketing strategy and entry methods,organization planning and control,product policy,promotion policy advertisingother forms and the sales force,channels policy and physical distribution,moving products across borders:pricing money and barter, epilogue (Topical Term)