Services Marketing: People, Technology, Strategy
Language: English Publication details: London World Scientific Publishing Co. Inc. Edition: 9th EdDescription: xvii, 665pISBN: 978-1-944659-82-0Subject(s): General managementDDC classification: 658.8
Contents:
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
Item type | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Business Administration | SPE-Business Administration | 658.8 WIR-LOV (Browse shelf(Opens below)) | Not For Loan | SPE-3872 | |
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 WIR-LOV (Browse shelf(Opens below)) | Available | SPE-3839 |
Browsing Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora shelves, Shelving location: SPE-Department of Commerce, Collection: SPE-Commerce Close shelf browser (Hides shelf browser)
658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 WIR-LOV Services Marketing: People, Technology, Strategy | 658.812 PEE/Cus Customer Relationship Management | 658.812 PEE/Cus Customer Relationship Management | 658.812 PEE/Cus Customer Relationship Management |
1. Understanding Service Products, Markets, and Customers
2. Applying the 4 PS of Marketing to Services
3. Managing the Customer Interface
4. Developing Customer Relationships
5. Striving for Service Excellence
6. Case Studies
Name Index
Subject Index
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