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Details for:
Strategic brand management
building measuring and managing brand equity
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Strategic brand management building measuring and managing brand equity
By:
Keller, Kevin Lane
Publication details:
New Delhi
;
Pearson
;
2015
Edition:
4th ed
Description:
xvi;586p
ISBN:
9789332542204
Subject(s):
Management
DDC classification:
658.4012 |
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Government College of Commerce, Borda, Margao
658.4012 (
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