Strategic brand management (Record no. 1018498)

MARC details
000 -LEADER
fixed length control field 00496nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230316s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KEL/STR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 1568699
245 #0 - TITLE STATEMENT
Title Strategic brand management
245 #0 - TITLE STATEMENT
Remainder of title building measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvi;586p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 1568700
Holdings
Withdrawn status Lost status Damaged status Not for loan Date acquired Total Checkouts Date last seen Price effective from Source of acquisition Cost, normal purchase price Source of classification or shelving scheme Home library Current library Full call number Barcode Koha item type
            16.03.2023 16.03.2023                
        16.03.2023   16.03.2023 16.03.2023 Broadways              
        16.03.2023   16.03.2023 16.03.2023   849.00            
        16.03.2023   16.03.2023 16.03.2023               Books
        16.03.2023   16.03.2023 16.03.2023     Dewey Decimal Classification Government College of Commerce, Borda, Margao Government College of Commerce, Borda, Margao 658.4012 GCC-4266.  

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