Fundamentals of Digital Marketing

By: Bhatia, Puneet Singh Language: English Publication details: Chennai Pearson India Education Services Pvt. Ltd. 2023 Edition: 3Description: xxii, 488pISBN: 9789357059619Subject(s): General managementDDC classification: 658.8

Contents:

1. Basics of Digital Marketing 2. Digital Marketing Strategy Development 3. Digital Marketing Planning and Setup 4. Digital Marketing Execution 5. Digital Business-Present and Future Chapter Summary

Summary: Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing. With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context. Features – Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape Updated Case Studies of firms across the digital marketing ecosystem Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management Review of Digital Marketing Technology/Tools Landscape and Key Digital Advertising Trends in India Focus on digital marketing careers through an advanced T-Shaped Growth Marketer Model

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce	SPE-Commerce	658.8 BHA/Fun (Browse shelf(Opens below))	Available		SPE-4174

1. Basics of Digital Marketing
2. Digital Marketing Strategy Development
3. Digital Marketing Planning and Setup
4. Digital Marketing Execution
5. Digital Business-Present and Future
Chapter Summary

Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.

With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context.

Features –

Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape
Updated Case Studies of firms across the digital marketing ecosystem
Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management
Review of Digital Marketing Technology/Tools Landscape and Key Digital Advertising
Trends in India
Focus on digital marketing careers through an advanced T-Shaped Growth Marketer Model

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