Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.8
Item number
BHA/Fun
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
Bhatia, Puneet Singh
245 ## - TITLE STATEMENT
Title
Fundamentals of Digital Marketing
250 ## - EDITION STATEMENT
Edition statement
3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication
Chennai
Name of publisher
Pearson India Education Services Pvt. Ltd.
Year of publication
2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages
xxii, 488p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note
1. Basics of Digital Marketing<br/>2. Digital Marketing Strategy Development<br/>3. Digital Marketing Planning and Setup<br/>4. Digital Marketing Execution<br/>5. Digital Business-Present and Future<br/> Chapter Summary
520 ## - SUMMARY, ETC.
Summary, etc
Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.<br/><br/>With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context.<br/><br/>Features –<br/><br/> Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape<br/> Updated Case Studies of firms across the digital marketing ecosystem<br/> Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management<br/> Review of Digital Marketing Technology/Tools Landscape and Key Digital Advertising<br/> Trends in India<br/> Focus on digital marketing careers through an advanced T-Shaped Growth Marketer Model<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term
General management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Books
Holdings
Withdrawn status
Lost status
Damaged status
Not for loan
Collection code
Home library
Current library
Shelving location
Date acquired
Source of acquisition
Full call number
Accession Number
Price effective from
Koha item type
SPE-Commerce
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora