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The IUP Journal of Brand Management

Publication details: Hyderabad IUP Publications 2022 ISSN: 0972-9097Subject(s): Management Brand ManagementDDC classification: 658 Online resources: Click here to access online

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Holdings
Item type	Home library	Call number	Status	Notes	Barcode
Journal1	Rosary College of Arts & Commerce, Navelim. Journalism	658 BRA (Browse shelf(Opens below))	Available	Vol. 21; No. 01; March 2024; Private Label Familiarity; Consumer Purchase Intention; Apparels; Event Marketing; Key Communicator; Brand Strategies; Bio-Materials	RCA-JOU-BRM211
Journal1	Rosary College of Arts & Commerce, Navelim. Journal Display Rack	658 BRA (Browse shelf(Opens below))	Available	Vol. 20; No. 04; December 2023; Brand Equity; Secondhand Luxury Consumption; Restaurant Brand; Consumer Behavior; Gender Marketing	RCA-JOU-BRM204
Journal1	Rosary College of Arts & Commerce, Navelim. Journal Display Rack	658 BRA (Browse shelf(Opens below))	Available	Vol. 20; No.2; June 2023; Quantifying Luxuriousness Q Sort Approach; Social Media Marketing in Long term Customer Retention; Digital Branding Through Delivery; American versus French Brand Identity	RCA-JOU-BM202
Journal1	Rosary College of Arts & Commerce, Navelim. Journal Display Rack	658 BRA (Browse shelf(Opens below))	Available	Vo. 20; No. 1; Employer Branding; Digital Luxury Branding; Brand Attribute of smartphones; Customer Based Brand Equity	RCA-JOU-BM201
Journal1	Rosary College of Arts & Commerce, Navelim. Journal Display Rack	658 BRA (Browse shelf(Opens below))	Available	Vol.19; No. 4; Branding; Brand Portfolio Management; App-User Satisfaction; Smart Clothing	RCA-JOU-BM194

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