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Indian Journal of Marketing
Series: Vol 53 onwardsPublication details: New Delhi Associated Management Consultants 2023 ISSN: 0973-8703Subject(s): Marketing -- Management -- IndiaDDC classification: 658.8 Online resources: Click here to access online| Cover image | Item type | Home library | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM 54(6) (Browse shelf(Opens below)) | Available | Vol. 54; No. 06; June 2024; Cognitive Depletion; Mobile Payments; Motor Insurance; eWOM; Social Networking Sites; Purchase Intention | RCA-JOU-IM546 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM 54 (7) (Browse shelf(Opens below)) | Available | Vol. 54; No. 07; July 2024; Brick and Mortar Retailers'; Mobile Payment System; Agritourism; Sustainability Culture; Digital Audience; Digital Engagement; Customer Retention; Indian Insurance | RCA-JOU-IM547 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 54; No. 05; May 2024; Gartner's Eight Building Blocks; Customer Relationship Management; Product Return Behavior; E-Commerce; Social Media Influencers; Restaurant Industry; Stimulus Factors; Impulse Buying; Stimulus-Organism-Response Framework | RCA-JOU-IM545 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 54; No. 04; April 2024; Bibliometric & Thematic Analysis of Indian Journal of Marketing; Social Corporate Disparage; Indigent Corporate Philanthropy; Consumer Recognition; Consumer Disenchantment; Role of Gender; Marketing Intensity; Firm Performance; Quantile Regression; Cause-Related Marketing; Consumer Empowerment | RCA-JOU-IM544 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 54; No. 03; March 2024; Consumer Attitudes; Unibic Cookies; Status Consumption; Fashion Brands; Sustainability in Post-Covid Era; e WOM; Brand Image; Online Travel Shoppers; UTAUT2 Model; Electronic Shopping | RCA-JOU-IM543 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 54; No. 02; February 2024; Supervised Learning about Brand Loyalty; Social Welfare; Greenwashing; Green Brand Associations; Chatbot Service Quality; Indian Banking Customer Perceptions; Customer Satisfaction and Value | RCA-JOU-IM542 | ||
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Rosary College of Arts & Commerce, Navelim. | 658.8 IJM (Browse shelf(Opens below)) | Available | Volume 54, issue 1, January 2024 | RCA-JOU-IM541 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Checked out | Volume 53, issue 12, December 2023 | 29.02.2024 | RCA-JOU-IM5312 | |
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Rosary College of Arts & Commerce, Navelim. | 658.8 IJM (Browse shelf(Opens below)) | Available | RCA-JOU-IM5311 | |||
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Rosary College of Arts & Commerce, Navelim. | 658.8 IJM (Browse shelf(Opens below)) | Available | RCA-JOU-IM5310 | |||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53; No.9; Sept 2023; Air Passengers' Compliance with Aviation Health and Safety Guidelines; Social Media Influencers and Customers' intention to Buy; Factors behind adoption of electric cars; Challenges of Fast Food Industry | RCA-JOU-IM539 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53; No.8; August 2023; NFT MArketplace; Quasi-experimental studies on Consumer Behaviour in Sustainability Domain; Consumer buying Behaviour towards sustainability labeled Food Products; Beacon Technology | RCA-JOU-IM538 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53; No.7; Mobile In-App Price Promotions in Food Delivery Apps; Attitude and Online Purchase; Middle Income Economies and Customer Loyalty | RCA-JOU-IM537 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Checked out | Vol. 53; No. 6; June 2023; Consumer Attitude Electric Vehicles; Social Media influence on Post Purchase Dissonance; Ethnic Communities and Communication Media; Branding Sustainable Rural Destinations | 21.03.2024 | RCA-JOU-IM536 | |
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53; No.5; May 2023; Mobile Learning Apps; Indian Political Cartoons; Compassion Buying Behaviour; Green Marketing Strategy by Indian Political Parties | RCA-JOU-IM535 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Checked out | Vol.53; No. 4: Apr 2023; Service Robots and Consumer Citizenship Behaviour; Mind Mapping of Consumers; Influence of Social Media on Tourist Destination Selection UTAUT Model; Impulse Buying | 29.02.2024 | RCA-JOU-IM534 | |
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol.53; No. 3; Sucess Factors in FMCG; AI in Banking Industry; Impact of Marketing Offering on Consumer Behaviour; Marketing with Metaverse | RCA-JOU-IM533 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53: No. 2: Feb 2023: Menstrual Tracking App; Sales Promotion and Impulsive Buying; Retail Service Quality and Customer Reaction | RCA-JOU-IM532 | ||
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Rosary College of Arts & Commerce, Navelim. Journal Display Rack | 658.8 IJM (Browse shelf(Opens below)) | Available | Vol. 53; No. 1; Consumer Brand Relationships; Food Delivery; Hotel Service Booking; Organization Branding Post Covid | RCA-JOU-IM531 |
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