The IUP Journal of Marketing Management

Publication details: Hyderabad IUP Publications 2022 ISSN: 0972-6845Subject(s): Brand Experience and Customer Satisfaction; Green Quotient; Indian Brand Slogans
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Holdings
Item type Home library Call number Materials specified Status Notes Date due Barcode
Journal1 Journal1 Rosary College of Arts & Commerce, Navelim.
Journal Display Rack 		Available Vol.22; No.2; Enhancing Consumer based Brand Equity through Social Media Marketing; Impact of Modern Organized Maulti-Brand Retail Trade Store on Street Vendors India; Fashion Producr Purchase Intention; Bank Telemarketing; Purchase intention of Rural Consumers for Green FMCG Products; Subdimensions of Smart Servicescape RCA-JOU-MM222
Journal1 Journal1 Rosary College of Arts & Commerce, Navelim.
Journal Display Rack 		Checked out Vol. 22; No.1; Feb 23; Customer Perception food ordering Application; Social Media Marketing and Brand Consciousness; Nutrition Labeling and Consumer Buying Behaviour; Social Messages in Advertising; Cause Related Video Ads 31.01.2024 RCA-JOU-MM221
Journal1 Journal1 Rosary College of Arts & Commerce, Navelim.
Journal Display Rack 		Available RCA-JOU-MM214

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