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The IUP Journal of Marketing Management (Record no. 948540)

MARC details
000 -LEADER
fixed length control field	00345nam a22001097a 4500
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN	0972-6845
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.805
Item number	MMA
245 ## - TITLE STATEMENT
Title	The IUP Journal of Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Hyderabad
Name of publisher	IUP Publications
Year of publication	2022
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Brand Experience and Customer Satisfaction; Green Quotient; Indian Brand Slogans;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Journal1

Holdings
Home library	Current library	Shelving location	Date acquired	Accession Number	Price effective from	Koha item type	Source of acquisition	Public note
Rosary College of Arts & Commerce, Navelim.	Rosary College of Arts & Commerce, Navelim.	Journal Display Rack	13.01.2023	RCA-JOU-MM214	13.01.2023	Journal1
Rosary College of Arts & Commerce, Navelim.	Rosary College of Arts & Commerce, Navelim.	Journal Display Rack	02.06.2023	RCA-JOU-MM221	02.06.2023	Journal1	IUP Publications	Vol. 22; No.1; Feb 23; Customer Perception food ordering Application; Social Media Marketing and Brand Consciousness; Nutrition Labeling and Consumer Buying Behaviour; Social Messages in Advertising; Cause Related Video Ads
Rosary College of Arts & Commerce, Navelim.	Rosary College of Arts & Commerce, Navelim.	Journal Display Rack	12.08.2023	RCA-JOU-MM222	14.08.2023	Journal1	IUP Publications	Vol.22; No.2; Enhancing Consumer based Brand Equity through Social Media Marketing; Impact of Modern Organized Maulti-Brand Retail Trade Store on Street Vendors India; Fashion Producr Purchase Intention; Bank Telemarketing; Purchase intention of Rural Consumers for Green FMCG Products; Subdimensions of Smart Servicescape