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Sales and Advertising Management
Publication details: New Delhi ; CREST PUBLISHING HOUSE ; 2000 Edition: 1stDescription: 215 pISBN: 8124202176Subject(s): Advertising sales management,sales planning and control, planning of territorial coverage,sales promotion,pricing strategies,sales pricing policies,sales budget and budgetary control,nature and scope of advertising, classification and types of advertising,planning and managing advertising compaigns,various advertising media,building an advertising programme copy strategy,media selection,advertising budgets,measuring advertising effectiveness,advertising scheduling,advertising agencies ,industrial advertisingDDC classification: 658.84/SAR/Sal| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Books
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The C.E.S. College of Arts and Commerce Advertising | Commerce - Advertising | 658.84/SAR/Sal (Browse shelf(Opens below)) | Available | 0004710 |
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