Sales and Advertising Management (Record no. 3014)

MARC details
000 -LEADER
fixed length control field 00886nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8124202176
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84/SAR/Sal
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarkar, Manoj Kumar
245 ## - TITLE STATEMENT
Title Sales and Advertising Management
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher CREST PUBLISHING HOUSE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 2000
300 ## - PHYSICAL DESCRIPTION
Number of Pages 215 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising sales management,sales planning and control, planning of territorial coverage,sales promotion,pricing strategies,sales pricing policies,sales budget and budgetary control,nature and scope of advertising, classification and types of advertising,planning and managing advertising compaigns,various advertising media,building an advertising programme copy strategy,media selection,advertising budgets,measuring advertising effectiveness,advertising scheduling,advertising agencies ,industrial advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Full call number Accession Number Koha item type
        Commerce - Advertising The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Advertising 505.75 658.84/SAR/Sal 0004710 Books

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