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Details for:
Advertising and Promotions: An Integrated Brand Approach
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Advertising and Promotions: An Integrated Brand Approach
By:
Semenik, Richard J
Language:
English
Publication details:
Mumbai
Cengage Learning
2012
Description:
xli,710p
Subject(s):
Management
DDC classification:
659.1
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Government College of Commerce, Borda, Margao
659.1 (
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659.1
Principles of Advertising
659.1
Integrated Advertising Promotion & Marketing Communication
659.1
Advertising Planning and Decision Making
659.1
Advertising and Promotions: An Integrated Brand Approach
659.1
Advertising and Promotion: An Integrated Marketing Communications Perspective
659.1
Advertising Management
659.1
Advertising Management
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