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Advertising and Promotions: An Integrated Brand Approach (Record no. 228368)

MARC details
000 -LEADER
fixed length control field	00385nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220331s2012 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	SEM/ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J
9 (RLIN)	230717
245 ## - TITLE STATEMENT
Title	Advertising and Promotions: An Integrated Brand Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Mumbai
Name of publisher, distributor, etc.	Cengage Learning
Date of publication, distribution, etc.	2012
300 ## - PHYSICAL DESCRIPTION
Extent	xli,710p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
9 (RLIN)	230718

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Government College of Commerce, Borda, Margao	Government College of Commerce, Borda, Margao	30.05.2015	625.00		659.1	GCC-2078	31.03.2022	31.03.2022	Books