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Details for:
Strategic Brand Management
building,Measuring,and Managing Brand Equity
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Strategic Brand Management building,Measuring,and Managing Brand Equity
By:
Keller, kevin lane Swaminathan, Vanitha
Publication details:
Noida
Pearson India Education Service Pvt Ltd
2020
Edition:
5th
Description:
xxx,642p
DDC classification:
658.4012
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Government College of Commerce, Borda, Margao
Management
658.4012 KEL/STRA (
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658.4012 BAK/PRO
Product Strategy and Management
658.4012 HIT/STR
Strategic management Competitiveness & Globalization
Concepts and Cases
658.4012 KEL/STR
Strategic brand management
building measuring and managing brand equity
658.4012 KEL/STRA
Strategic Brand Management
building,Measuring,and Managing Brand Equity
658.4012 WHE/STR
Concepts in Strategic Management and Business Policies
Globalization, Innovation and Sustainability
658.4038 ORR/MAN
Management Information Systems
658.404 PAI/PRO
PROJECT MANAGEMENT
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