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Strategic Brand Management (Record no. 1098032)

MARC details
000 -LEADER
fixed length control field	00383nam a22001217a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4012
Item number	KEL/STRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, kevin lane
--	Swaminathan, Vanitha
245 ## - TITLE STATEMENT
Title	Strategic Brand Management
Sub Title	building,Measuring,and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Noida
Name of publisher	Pearson India Education Service Pvt Ltd
Year of publication	2020
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxx,642p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Price effective from	Koha item type
				Government College of Commerce, Borda, Margao	Government College of Commerce, Borda, Margao	Management	25.06.2024	Bookmate	750.00	658.4012 KEL/STRA	GCC-3971	25.06.2024	Books