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Social media marketing: A strategic approach
Publication details: Delhi Cengage Learning India Private Limited 2013 Description: 1-380ISBN: 978-81-315-2101-4Subject(s): GeneralDDC classification: 658 Summary: Chapter 1 Why social media? Chapter 2 Goals and strategies Chapter 3 Identifying target audiences Chapter 4 Rules of engagement for social media Chapter 5 Publishing blogs Chapter 6 Publishing podcasts and webinars Chapter 7 Publishing articles, white papers and e-books Chapter 8 Sharing videos Chapter 9 Sharing photos and images Chapter10 Social networks Chapter 11 Microblogging Chapter 12 Discussion boards, social news and Q&A sites Chapter 13 Mobile computing and location marketing Chapter 14 Social media monitoring Chapter 15 Social media marketing plan| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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Parvatibai Chowgule College of Arts and Science, Margao Information Technology | 658 BAR/Soc (Browse shelf(Opens below)) | Available | PCC-45060 |
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| 657.450285 BRA.SCO Implementation: How to Transform Strategic Initiatives into Blockbuster Results | 657.458 WEB/acc Accounting for Managers | 658 ASW/Org Organisational behaviour | 658 BAR/Soc Social media marketing: A strategic approach | 658 BUR/Hed Hedge Hunters: Hedge fund masters on the rewards, the risk, and the reckoning | 658 GOL/Goa The goal 2: Its not luck | 658 HAR.HAR Organizational behaviour |
Chapter 1 Why social media?
Chapter 2 Goals and strategies
Chapter 3 Identifying target audiences
Chapter 4 Rules of engagement for social media
Chapter 5 Publishing blogs
Chapter 6 Publishing podcasts and webinars
Chapter 7 Publishing articles, white papers and e-books
Chapter 8 Sharing videos
Chapter 9 Sharing photos and images
Chapter10 Social networks
Chapter 11 Microblogging
Chapter 12 Discussion boards, social news and Q&A sites
Chapter 13 Mobile computing and location marketing
Chapter 14 Social media monitoring
Chapter 15 Social media marketing plan
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