Social media marketing: (Record no. 1097999)

MARC details
000 -LEADER
fixed length control field 00976nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-315-2101-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number BAR/Soc
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barker Melissa
245 ## - TITLE STATEMENT
Title Social media marketing:
Sub Title A strategic approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Delhi
Name of publisher Cengage Learning India Private Limited
Year of publication 2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1-380
520 ## - SUMMARY, ETC.
Summary, etc Chapter 1 Why social media?<br/>Chapter 2 Goals and strategies<br/>Chapter 3 Identifying target audiences <br/>Chapter 4 Rules of engagement for social media <br/>Chapter 5 Publishing blogs<br/>Chapter 6 Publishing podcasts and webinars <br/>Chapter 7 Publishing articles, white papers and e-books <br/>Chapter 8 Sharing videos<br/>Chapter 9 Sharing photos and images <br/>Chapter10 Social networks <br/>Chapter 11 Microblogging <br/>Chapter 12 Discussion boards, social news and Q&A sites <br/>Chapter 13 Mobile computing and location marketing <br/>Chapter 14 Social media monitoring <br/>Chapter 15 Social media marketing plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term General
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Parvatibai Chowgule College of Arts and Science, Margao Parvatibai Chowgule College of Arts and Science, Margao Information Technology 25.06.2024 658 BAR/Soc PCC-45060 25.06.2024 Books

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