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Details for:
Consumer Behavior
Building Marketing Strategy
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Consumer Behavior Building Marketing Strategy
By:
Motherbaugh, David L. Hawkins, Del I. Kleiser, Susan Bardi Mookerjee, Amit
Contributor(s):
David L. Motherbaugh
|
Del I. Hawkins
|
Susan Bardi Kleiser
|
Amit Mookerjee
Publication details:
Chennai
McGraw Hill Education India Pvt Ltd
2022
Edition:
14th ed
Description:
753p
ISBN:
9789355321503
Subject(s):
Consumer Behavior-Building Marketing Strategy
DDC classification:
658.8342
Summary:
Consumer Behavior-Building Marketing Strategy
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Narayan Zantye College of Commerce, Bicholim.
consumer behavior
658.8342 MOT/HAW (
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NZC-15420
Consumer Behavior-Building Marketing Strategy
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