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Consumer Behavior (Record no. 1096904)

MARC details
000 -LEADER
fixed length control field	00727nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789355321503
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	MOT/HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Motherbaugh, David L.
--	Hawkins, Del I.
--	Kleiser, Susan Bardi
--	Mookerjee, Amit
245 ## - TITLE STATEMENT
Title	Consumer Behavior
Sub Title	Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Chennai
Name of publisher	McGraw Hill Education India Pvt Ltd
Year of publication	2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages	753p
520 ## - SUMMARY, ETC.
Summary, etc	Consumer Behavior-Building Marketing Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Consumer Behavior-Building Marketing Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	David L. Motherbaugh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Del I. Hawkins
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Susan Bardi Kleiser
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Amit Mookerjee
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Accession Number	Copy number	Cost, replacement price	Price effective from	Koha item type
				Narayan Zantye College of Commerce, Bicholim.	Narayan Zantye College of Commerce, Bicholim.	consumer behavior	29.03.2024	Bookmate	970.00	658.8342 MOT/HAW	NZC-15420	1	776.00		Books