E-Commerce: Business. Technology. Society

By: Laudon, Kenneth C Contributor(s): Traver, Carol Guercio Language: English Publication details: Uttar Pradesh Pearson India Education Services Pvt. Ltd. 2023 Edition: 17Description: 910pISBN: 9789356060647Subject(s): General managementDDC classification: 658.872

Contents:

1. Introduction to E-commerce 2. Technology Infrastructure for E-commerce 3. Business Concepts and Social Issues 4. E-commerce in Action Index

Summary: The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th edition has been updated through October 2020 and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Features •Students learn about the three major driving forces behind e-commerce-- business development and strategy, technological innovations, and social controversies and impacts -- and how they relate to chapter concepts. •UPDATED-- Opening, closing, Insight On, and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses. •NEW – The impact of the Covid-19 pandemic on e-commerce is reflected throughout.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce	SPE-Commerce	658.872 LAU-TRA (Browse shelf(Opens below))	Available		SPE-4176

1. Introduction to E-commerce
2. Technology Infrastructure for E-commerce
3. Business Concepts and Social Issues
4. E-commerce in Action
Index

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th edition has been updated through October 2020 and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Features

•Students learn about the three major driving forces behind e-commerce-- business development and strategy, technological innovations, and social controversies and impacts -- and how they relate to chapter concepts.

•UPDATED-- Opening, closing, Insight On, and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.

•NEW – The impact of the Covid-19 pandemic on e-commerce is reflected throughout.

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