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Consumer Behavior
Language: English Publication details: New Delhi Cengage Learning india pvt ltd 2022 Edition: 9Description: x, 438pISBN: 9789355738493Subject(s): General managementDDC classification: 658.8342
Contents:
1. Introduction
2. Internal Influences
3. External Influences
4. Situations and Decison Making
5. Consumption and Beyond
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8342 BAB-HAR (Browse shelf(Opens below)) | Available | SPE-4127 |
Browsing Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora shelves, Shelving location: SPE-Department of Commerce, Collection: SPE-Commerce Close shelf browser (Hides shelf browser)
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| 658.812 PEE/Cus Customer Relationship Management | 658.83 CHA/Mar Marketing Analytics A Practitioner's Guide to Marketing Analytics and Research Methods | 658.83 MAL-DAS Marketing Research : An Applied Orientation | 658.8342 BAB-HAR Consumer Behavior | 658.8343 JAI/Con Consumer Behavior : A Digital Native | 658.8343 SOL-PAN Consumer Behavior Buying, Having, and Beging | 658.85 SAH-RAU Salesmanships and Sales Management |
1. Introduction
2. Internal Influences
3. External Influences
4. Situations and Decison Making
5. Consumption and Beyond
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