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Consumer Behavior

Babin Barry J.

Consumer Behavior - 9 - New Delhi Cengage Learning india pvt ltd 2022 - x, 438p.

1. Introduction
2. Internal Influences
3. External Influences
4. Situations and Decison Making
5. Consumption and Beyond

ISBN: 9789355738493

Subjects--Topical Terms:
General management

Dewey Class. No.: 658.8342 / BAB-HAR

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