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Marketing management: Indian cases

By: Gupta, PrachiPublication details: Noida Pearson 2018 Description: 23.6pISBN: 9789332587106Subject(s): Management | CommerceDDC classification: 658.84
Contents:
MTR Foods- A marketing marvel -- Customer value-explored, created , communicated & Delivered -- Customer loyalty-the ultimate objective of every marketer -- Starbucks India:the human coffee experience -- The techy amazon insights
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Holdings
Item type Home library Call number Materials specified Status Date due Barcode
Books Books Government College of Arts, Science & Commerce, Khandola, Marcela
658.84 GUP/MAR (Browse shelf(Opens below)) paper Available GCA-28687

MTR Foods- A marketing marvel --
Customer value-explored, created , communicated & Delivered --
Customer loyalty-the ultimate objective of every marketer --
Starbucks India:the human coffee experience --
The techy amazon insights

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