Marketing management: (Record no. 1091788)

MARC details
000 -LEADER
fixed length control field 00740nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240319155400.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240319b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332587106
040 ## - CATALOGING SOURCE
Language of cataloging Eng
Transcribing agency 00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number GUP/MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Prachi.
9 (RLIN) 1684443
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title Indian cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 23.6p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note MTR Foods- A marketing marvel --<br/>Customer value-explored, created , communicated & Delivered --<br/>Customer loyalty-the ultimate objective of every marketer --<br/>Starbucks India:the human coffee experience --<br/>The techy amazon insights
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
Chronological term Management
9 (RLIN) 1684444
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
9 (RLIN) 1684445
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification paper     Government College of Arts, Science & Commerce, Khandola, Marcela Government College of Arts, Science & Commerce, Khandola, Marcela 31.01.2024 319.00 Inv no.236 dated 15/1/2024   658.84 GUP/MAR GCA-28687 19.03.2024 19.03.2024 Books

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