Consumer Retention and Satisfaction in Business Management

By: Prasad, Rahul Publication details: New Delhi, Bio-Green Books 2023 Edition: 1st edDescription: 263Pg PbISBN: 9789391187347DDC classification: 658.834/PRA/Con

Contents:

Contents: 1. Introduction 2. Customer Value: Key for Consumer Retention 3. Customer satisfaction 4. Public Relations in Customer Dealing 3

Summary: The book fully explores the differences between customer satisfaction and loyalty as well as the relationship between the two. It also explains how customer satisfaction makes companies more successful and focuses on how to produce actionable outcomes from surveys that will help organisations to improve customer satisfaction. The content of the book is sequentially presented in the book for easy and comprehensive learning. The book aiming to help individuals gain a deeper knowledge of things that pertain to Consumer Retention and Satisfaction in Business Management. It is suitable for managers and practitioners who are responsible for customer service, satisfaction or loyalty in their organisations. It is meant to serve as an important book for students, lecturers and relevant academic courses, the book provides the only comprehensive and fully referenced text on the subject.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	VVM's Shree Damodar College of Commerce & Economics Margao Reference	Reference	658.834/PRA/Con (Browse shelf(Opens below))		Available	Book Purchased Under BCOM Funds @ Rs.2,500/-with bill no: 365 dtd: 18/01/2024		VVM-36256

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Previous	658.7/WAN/Sup Supply Chain Management : Issue in the New Era of Collaboration and Competition	658.827/ALI/Bra Brand Management	658.834/HAR/Cus Customer Innovation: Customer Centric Business Strategies	658.834/PRA/Con Consumer Retention and Satisfaction in Business Management	658.84/DOD/Art The Art of Digital Marketing: The Definitive Guide to Creating Strategic,Targeted and Measurable online Campaigns	920/PER/Twe 21st Century Business Icons : The Leaders Who are Changing Our World

Book Purchased Under BCOM Funds @ Rs. 2,500/-with bill no: 365,dtd: 18/01/2024

Contents:
1. Introduction
2. Customer Value: Key for Consumer Retention
3. Customer satisfaction
4. Public Relations in Customer Dealing
3

The book fully explores the differences between customer satisfaction and loyalty as well as the relationship between the two. It also explains how customer satisfaction makes companies more successful and focuses on how to produce actionable outcomes from surveys that will help organisations to improve customer satisfaction. The content of the book is sequentially presented in the book for easy and comprehensive learning. The book aiming to help individuals gain a deeper knowledge of things that pertain to Consumer Retention and Satisfaction in Business Management. It is suitable for managers and practitioners who are responsible for customer service, satisfaction or loyalty in their organisations. It is meant to serve as an important book for students, lecturers and relevant academic courses, the book provides the only comprehensive and fully referenced text on the subject.

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