Consumer Retention and Satisfaction in Business Management (Record no. 1091440)

MARC details
000 -LEADER
fixed length control field 01537nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789391187347
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834/PRA/Con
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prasad, Rahul
245 ## - TITLE STATEMENT
Title Consumer Retention and Satisfaction in Business Management
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi,
Name of publisher Bio-Green Books
Year of publication 2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages 263Pg
Other physical details Pb
500 ## - GENERAL NOTE
General note Book Purchased Under BCOM Funds @ Rs. 2,500/-with bill no: 365,dtd: 18/01/2024
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:<br/>1. Introduction<br/>2. Customer Value: Key for Consumer Retention<br/>3. Customer satisfaction<br/>4. Public Relations in Customer Dealing<br/>3
520 ## - SUMMARY, ETC.
Summary, etc The book fully explores the differences between customer satisfaction and loyalty as well as the relationship between the two. It also explains how customer satisfaction makes companies more successful and focuses on how to produce actionable outcomes from surveys that will help organisations to improve customer satisfaction. The content of the book is sequentially presented in the book for easy and comprehensive learning. The book aiming to help individuals gain a deeper knowledge of things that pertain to Consumer Retention and Satisfaction in Business Management. It is suitable for managers and practitioners who are responsible for customer service, satisfaction or loyalty in their organisations. It is meant to serve as an important book for students, lecturers and relevant academic courses, the book provides the only comprehensive and fully referenced text on the subject.
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Price effective from Koha item type Public note
        Reference VVM's Shree Damodar College of Commerce & Economics Margao VVM's Shree Damodar College of Commerce & Economics Margao Reference 18.01.2024 Navkar Book Distributors 658.834/PRA/Con VVM-36256 14.03.2024 Books Book Purchased Under BCOM Funds @ Rs.2,500/-with bill no: 365 dtd: 18/01/2024

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