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B2B Marketing : A South-Asian Perspective
Language: English Publication details: Delhi Cengage Learning India Pvt. Ltd. 2023 Edition: 11th EdDescription: xxix, 522pISBN: 978-81-315-2079-6Subject(s): General managementDDC classification: 658.8
Contents:
1. The Environment of Business Marketing
2. Managing Relationships in Business Marketing
3. Assessing Market Opportunities
4. Formulating Business Marketing Strategy
5. Evaluating Business Marketing Strategy and Performance
Chapter Cases
Comprehensive Cases
Name Index
Subject Index
| Item type | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 HUT/Mar (Browse shelf(Opens below)) | Available | SPE-3864 | |
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Books
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 HUT/Mar (Browse shelf(Opens below)) | Available | SPE-3865 | |
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Books
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 HUT/Mar (Browse shelf(Opens below)) | Available | SPE-3866 |
Browsing Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora shelves, Shelving location: SPE-Department of Commerce, Collection: SPE-Commerce Close shelf browser (Hides shelf browser)
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| 658.5 STE/Ope Operations Management | 658.8 BHA/Fun Fundamentals of Digital Marketing | 658.8 CAP-SIN Managing Marketing A Concise Approach | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 WIR-LOV Services Marketing: People, Technology, Strategy |
1. The Environment of Business Marketing
2. Managing Relationships in Business Marketing
3. Assessing Market Opportunities
4. Formulating Business Marketing Strategy
5. Evaluating Business Marketing Strategy and Performance
Chapter Cases
Comprehensive Cases
Name Index
Subject Index
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