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B2B Marketing : A South-Asian Perspective

Hutt, Michael D.

B2B Marketing : A South-Asian Perspective - 11th Ed. - Delhi Cengage Learning India Pvt. Ltd. 2023 - xxix, 522p.

1. The Environment of Business Marketing
2. Managing Relationships in Business Marketing
3. Assessing Market Opportunities
4. Formulating Business Marketing Strategy
5. Evaluating Business Marketing Strategy and Performance
Chapter Cases
Comprehensive Cases
Name Index
Subject Index

ISBN: 978-81-315-2079-6

Subjects--Topical Terms:
General management

Dewey Class. No.: 658.8 / HUT/Mar

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