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Advertising, Selling and Promotion

By: Narang, RituLanguage: English Publication details: Tamil Nadu Pearson India Education Services Pvt. Ltd. 2022 Description: xxiv, 626pISBN: 978-93-534-3577-6Subject(s): Advertising and public relationsDDC classification: 659.1
Contents:
1. Introduction to Integrated Marketing Communication 2. Product and Market Analysis 3. Introduction to Advertising 4. Making Advertising and Promotion Plan 5. Preparing Message 6. Placing Message and Evaluating Media 7. Introduction to Selling 8. Steps in Selling Process 9. Managing Sales Organisation
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Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3802
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3803
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3804
Browsing Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora shelves, Shelving location: SPE-Department of Commerce, Collection: SPE-Commerce Close shelf browser (Hides shelf browser)
658.872 EVA/Soc Social Media Marketing 658.872 LAU-TRA E-Commerce: Business. Technology. Society 659.1 NAR/Adv Advertising, Selling and Promotion 659.1 NAR/Adv Advertising, Selling and Promotion 659.1 NAR/Adv Advertising, Selling and Promotion 796.069 SIN/Hea Health and Physical Education 910.41 KUM/Tou Tourism Promotion

1. Introduction to Integrated Marketing Communication
2. Product and Market Analysis
3. Introduction to Advertising
4. Making Advertising and Promotion Plan
5. Preparing Message
6. Placing Message and Evaluating Media
7. Introduction to Selling
8. Steps in Selling Process
9. Managing Sales Organisation

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